Branding

Branding, as a graphic designer, involves creating a cohesive visual identity that communicates a brand's values, personality, and message. It includes designing logos, color schemes, typography, and other visual elements that reflect the brand's essence and resonate with its target audience. A strong brand identity helps establish recognition, builds trust, and sets a business apart from competitors. As a graphic designer, mastering branding means understanding how to translate a brand’s mission into compelling visuals that create a lasting impression across various platforms.