what’s the point?

Creating a social media presence can significantly increase the value of your business in several key ways:

1. Brand Visibility & Awareness: Social platforms put your business in front of more people. The more often people see your name, your products, or your personality, the more they remember and recognize you.

2. Customer Trust & Loyalty: Engaging content, quick replies, and consistent updates help build a connection with your audience. A relatable or responsive brand is one people are more likely to support.

3. Direct Marketing Channel: You can promote new products, sales, or events instantly to your followers without relying on traditional (and more expensive) marketing channels.

4. Customer Feedback & Insights: You get real-time reactions to what people love—or don’t. That feedback helps you improve products or services while showing you care about customer opinions.

5. Competitive Advantage: A strong, creative presence can set you apart from competitors, especially if you're in a crowded industry.

6. Increased Website Traffic & Sales: With smart calls to action and targeted content, social media can drive people to your site, boost conversions, and grow revenue.

Basically, it’s about being where your audience hangs out and showing up in a way that adds value to them—and in turn, to your business.